New Categories
In 2008, for the first time, Epica has introduced a category for Radio Advertising and one for Promotions & Incentives. The popular Media Innovation category has also been split in two (for traditional and alternative media).
Turkcell Mobile Award
Epica is proud to announce the creation of the Turkcell Mobile Award as part of its 2008 European advertising awards programme.
The Turkcell prize will be awarded to the most creative use of advertising or other marketing activities using mobile phones, regardless of category. The winner could come from an Epica Direct Marketing, Media Innovation or Interactive category and could also be part of an Integrated Campaign.
A special trophy will be presented to the winner at the Epica awards ceremony in Athens on January 23rd, 2009.
Turkcell is Turkey's leading GSM operator with more than 35 million customers and net revenues of US$ 6.3 billion in 2007. The company has financial interests in other GSM operators in a variety of emerging markets and roaming agreements with 587 partners in 200 countries. It is the only Turkish company listed on the New York Stock Exchange.
About Turkcell
Turkcell creates and manages mobile marketing and advertisement channels that on one side is a unique value for corporate customers in terms of marketing, on the other side brings value to the individual customer through targeted offers from brands that meet their interests. Turkcell is dedicated to growing the mobile marketing ecosystem; managing many partners in this field, creating awareness and educating different groups, launching new mobile advertisement channels, and coordinating projects tailor-made to brands needs.
Turkcell is the leading GSM operator in Turkey with 35.4 million postpaid and prepaid customers as of June 30, 2008 operating in a three player market with a market share of approximately 56% as of March 31, 2008 (Source: The Telecommunications Authority). In addition to high-quality wireless telephone services, Turkcell currently offers General Packet Radio Service (“GPRS”) countrywide and Enhanced Data Rates for GSM Evolution (“EDGE”) in dense areas, which provide for both improved data and voice services. Turkcell provides roaming with 587 operators in 200 countries as of July 10, 2008. Serving a large subscriber base in Turkey with its high-quality wireless telephone network, Turkcell reported US$3.3 billion net revenues for the six months as of June 30, 2008 and US$6.3 billion net revenues as of December 31, 2007 as per IFRS financial statements. Turkcell has interests in international GSM operations in Azerbaijan, Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been listed on the NYSE (“New York Stock Exchange”) and the ISE (“Istanbul Stock Exchange”) since July 2000 and is the only NYSE listed company in Turkey. 51.00% of Turkcell’s share capital is held by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by others while the remaining 33.48% is free float.