WINNERS 2006
CONSUMER SERVICES
Cat 10 - Public Interest
 
FILM
2569
BE
 Duval Guillaume Brussels Doctors Without Borders, "Human Ball" GOLD

     
    In this animated spot, a man is walking down a dusty street in Africa when he trips and falls. As he rolls he knocks over other people, who get tangled up with him in a ‘snowball effect’. The rolling ball of humanity grows larger and larger, sucking in everybody in its path. It cuts a swathe through the countryside and heads for the city. Finally it catches up with a woman innocently singing to her baby. Don’t let AIDS gain more ground. Support Médecins Sans Frontières (Doctors Without Borders).
     
    Creative Directors: Peter Ampe Katrien Bottez Xavier Bouillon
    Copywriter: Tiny Nys Art Director Alexander Cha’ban
    Production: Caviar
    Director: Andreas Hasle
    Producers: Ingrid Maes, Kato Maes, Roxane Lemaire, Marc Van Buggenhout
    Client: Médecins Sans Frontières, "Human Ball"
 
PRINT
68
CH
 walker Amnesty International Switzerland, "Not here but now" Campaign GOLD
 
Creative Director(s): Pius Walker
Art Director(s): Marianne Friedli, Florian Fröhlich, Carolina Gurtner
Photographer(s): Federico Naef
 
 
 
FINALISTS 2006
CONSUMER SERVICES
Cat 10 - Public Interest
 
FILM
299
GB
 Lowe London British Heart Foundation, "Under My Skin" SILVER
   
Creative Director(s): Ed Morris
Copywriter(s): Ed Morris/Tom Hudson
Art Director(s): Ed Morris/Lee Goulding
Production Company (& City): Gorgeous
Film Director(s): Frank Budgen
Production Company Producer(s): Ran Holst
Agency Producer(s): Jane Edwards c/o COI
347
CH
 Ruf Lanz Werbeagentur Muehlehalde Home for the Blind, "Stevie Wonder" & "Andrea Bocelli" BRONZE

   
    These two spots show elderly blind people singing hit songs: I Just Called to Say I Love You, by Stevie Wonder, and Con Te Partiro by Andrea Bocelli. Both of these stars were also blind – but not everyone with the affliction can make millions singing. Why not make a donation to Zurich’s Home for the Blind?
Creative Director(s): Markus Ruf, Danielle Lanz
Copywriter(s): Markus Ruf
Art Director(s): Danielle Lanz
Production Company (& City): Condor Films
Film Director(s): Serge Höltschi
Production Company Producer(s): Sina Schlatter, Martin A. Fueter
1814
GB
 Lyle Bailie International National Safety Council - Anti-Drink Driving, "Just One" BRONZE
   
    In a bar, a young man buys a drink for an attractive girl. He is about to sip his own pint when she looks at him disapprovingly. He begins to reflect on the horrendous decisions he may force others to make if he has a car accident on the way home. Who to cut out of the wreckage first? Whether to stop first aid? How to find a school for a disabled child? Whether to pay for plastic surgery? Suddenly disgusted, the man shoves the pint aside. The girl smiles at him. Never have even one drink if you plan to drive.
Creative Director(s): David Lyle and Julie Anne Bailie
Copywriter(s): David Lyle and Julie Anne Bailie
Art Director(s): David Lyle and Julie Anne Bailie
Production Company (& City): Rawi Macartney Cole, London
Film Director(s): Syd Macartney
Production Company Producer(s): Ruck Strauss
Agency Producer(s): Sonia Laughlin
Other(s): Client: DOE (NI) and National Safety Council
1913
DE
 Markenfilm International Panda Rescue, "Whales" (by Leagas Delaney Hamburg) SILVER
   
    We see some cute seals frolicking in the surf. Suddenly the killer whales move in, attacking with brutal savagery and dragging off the young. They even flip the seals through the air with their tails, toying with their prey like cats with helpless mice. The caption says: “Still want to save whales?” Pause. “Save pandas instead.”
Creative Director(s): Heiko Schmidt
Copywriter(s): Fabian Klingbeil
Art Director(s): Fabian Klingbeil, Gitta Osthoff
Production Company (& City): BM8 GmbH
Production Company Producer(s): Niels Klamroth
Other(s): Editing: Timo Wentzel ; Musictitel: Jon Donson/One of a kind Musicproducer: Timo Höcke (Tritonal Musik- Produktionsservice)
2013
AT
 AHA puttner red cell Social Services for the Blind, "Blind Pilots" SILVER
   
    Passengers look dismayed when the pilot and co-pilot board the aircraft. Both men are blind. The passengers have no choice but to stay seated as the plane begins to roll. As it picks up speed, we see that the runway ends in a cliff. The plane gets closer. Just as it is about to go over the edge, the passengers scream. The pilot pulls back on the joystick and the plane soars into the air. “You know Bob,” says the pilot to his colleague, “one day they’ll scream too late, and we’ll all be killed.” He laughs. Hilfsgemeinschaft community for the blind sees the world differently.
Creative Director(s): Reinhard Gnettner
Copywriter(s): Reinhard Gnettner
Art Director(s): Ivo Kobald
Production Company (& City): Close up / Camera LTD / SIA, Vienna & Sofia
Film Director(s): Georgi Dimitrov
Production Company Producer(s): Dieter Lembcke
Other(s): Account Supervisior: Jörg Liemandt
2603
BE
 Duval Guillaume Brussels ANGCP, "Sign Up" SILVER
    A man is about to sign a document. He notices that his fountain pen has run out of ink. He rummages in his toolbox and finds another fountain pen, but its nib is bent and twisted. That pen is history. He unscrews it: still plenty of ink in the cartridge, though. He picks up the first pen, unscrews it, removes the empty cartridge, and replaces it with the full cartridge from the “dead pen”. He signs the document. We then see it’s an organ donor form.
   
    Creative Directors: Katrien Bottez, Peter Ampe
    Copywriter: Benoit Menetret
    Art Director: Jean-Marc Wachsmann
    Production: Lovo Films
    Director: François Mercier
    Producers: Bert Brulez, Marc Van Buggenhout, Dieter Lebbe
   
2645
PL
 Leo Burnett Warsaw Centrum Wolontariatu, "Carpet" BRONZE
   
    The whole neighbourhood vibrates as a big muscular guy beats a carpet, raising clouds of dust. He’s already gotten through several carpet beaters and from the size of his biceps, we can assume the carpet has had a damn good seeing to. Finally certain every mote of dust has been beaten out, the man rolls up the carpet and slings it over his shoulder. Then we see that he was doing it as favour for another man, who is wheelchair bound. Helping makes you stronger.
Creative Director(s): Martin Winther
Copywriter(s): Michael Lars White / Maciej Porebski
Art Director(s): Marcin Serafin / Jakub Zielecki
Production Company (& City): DYNAMO Warsaw
Film Director(s): Maciej Majchrzak / Marcin Serafin
Agency Producer(s): Janusz Wlodarski
Other(s): Living in the ghetto (Musical Theme)
3908
NL
 Publicis Ministry of Internal Affairs, "Vote!" SILVER
   
    This ad uses genuine clips from reality TV shows like Pop Idol and Big Brother. Of course the format depends on votes from the viewers: they decide who wins and who loses, who stays and who goes. In each clip we see a presenter saying, “You have voted in your millions!” or words to that effect. The screen goes black, and some words appear: “So you like to vote?” In that case, you should vote on March 7, the date of the local government elections. The decision is yours.
Creative Director(s): Joep de Kort, Massimo van der Plas
Copywriter(s): Maarten Remmers
Art Director(s): Wouter Voges
Production Company (& City): Eyeworks Amsterdam
Agency Producer(s): Nathalie Moser
Other(s): The Duke, Studio de Keuken, Valkieser
3971
FR
 Draftfcb Paris INPES, "Toxic-Corp" SILVER
   
    Welcome to Toxic Corp, where naïve youngsters are enlisted to become “replacement smokers”. As the latest recruits tour the cheerful yet sinister Toxic Corp factory, the chirpy narrator explains why the company needs them to become “addicted to nicotine and absorb formaldehyde, arsenic, acetone and more than 50 carcinogenic substances”. The youngsters on the tour seem oblivious to the fact they’re almost tripping over body bags – the corpses of the smokers they’ll be replacing. As tobacco kills one in every two smokers, the industry needs as many suckers as it can get. It’s lucky young people are so stupid!
Creative Director(s): Thomas STERN
Copywriter(s): Dominique MARCHAND
Art Director(s): Jean-Michel ALIROL
Production Company (& City): Mr.Hyde
Film Director(s): Stephan Prehn
3998
FR
 BETC Euro RSCG ECPAT, "10 Years" BRONZE
   
    The camera pushes into a seedy brothel in some unspecified tropical country. The ages of the prostitutes we encounter on our visit flash up on the screen: 13 years, 16 years, 14 years…The camera moves up the stairs and into a bedroom. We see a young girl in bed, and find ourselves in the middle of a police raid. A cop puts his hand over the camera lens. Cut to a police mug-shot, above the line: 10 years. Sex with a minor means prison, no matter which country you’re in.
Creative Director(s): Rémi Babinet
Copywriter(s): Rémi Noel
Art Director(s): Eric Holden
Production Company (& City): White
Film Director(s): Taryn Simon
Agency Producer(s): Virginie Chalard
4240
FR
 TBWA/Paris AIDES, "Sugar Baby Love" SILVER
   
    This animated spot follows a young gay man who seems singularly unlucky in love. His encounters grow ever more bizarre until he is finally beaten up in an alley. Fortunately – as occasionally happens in these kinds of stories – he falls in love with his doctor at the hospital. Even more fortunately, throughout all his love affairs he has always worn a condom. Protect yourself – and live long enough to find the right one.
Creative Director(s): Erik Vervroegen
Copywriter(s): Veronique Sels
Art Director(s): Eve Roussou
Production Company (& City): Wanda
Film Director(s): Wilfried Brimo
4250
CZ
 Thamesdown CZ Greenpeace, "Sperms" SILVER
   
    White-clad men sit in a white tube. They look bored, fatigued and unhealthy. Nodding off, one of them drops his crutch. When a red light flashes, they struggle to their feet in unison and we see that they are all sick, elderly or crippled. A door opens at the end of the tube and they straggle out. Most of them fall over before they make it. We’ve got the idea by now, but the caption confirms it: “Chemicals cause damage to your sperm.” For more information, contact Greenpeace.
Creative Director(s): Viktor Lelek
Copywriter(s): Ivan Peterka
Art Director(s): Jan Pohl
Production Company (& City): Simply Sirena
Film Director(s): Kryštof Michal
Production Company Producer(s): Pavel Miler
4835
LB
 Saatchi & Saatchi Beirut Ministry of Social Affairs, "Animals" SILVER
   
    We see touching scenes of animals nursing their young. From a koala to a lioness, the animals display nothing but tenderness. Then we see a little girl holding a teddy bear. Her face is a mass of bruises. Some kids wish their parents were animals.
Creative Director(s): Samer Younes - Dan Khoueiry
Copywriter(s): Nizar El HIndi
Art Director(s): Dan Koueiry
Production Company (& City): City Films - Beirut
Film Director(s): Marc Hadife
Production Company Producer(s): Joyce Hadife
Agency Producer(s): Eli Zreik
Other(s): Account Handler: Lucien Bourjeily
4842
PT
 McCann Erickson Portugal Amnistia International, "Accident" BRONZE
   
    Walking down the street, a man bumps into a young black guy. The man lets rip with a torrent of racial abuse, much to the dismay of everyone around him. “…and take the Brazilians, the Chinamen and all that crap…” he adds, but hardly has time to finish his sentence when he is run down by a car. He wakes up in hospital, where he is tended by a black doctor. How far does your prejudice go? Respect immigrants.
Creative Director(s): Diogo Anahory/José Carlos Bomtempo
Copywriter(s): Fábio Seidl
Art Director(s): Diogo Mello
4847
SE
 Saatchi & Saatchi Swedish Armed Forces, "Au-pair Girl" Campaign SILVER

   
    People who want to hire au pair girls make home videos outlining their needs. In the first, an American woman wants help “doing her nails” and looking after her spoiled brat of a son. There will be strictly no music after 5pm, when the family gathers around the piano. In the second video, a Japanese father expresses himself mainly by shouting – and that’s just to indicate pleasure. Expressions of displeasure involve a samurai sword. Of course, girls, you could always join the army, which is now recruiting.
Creative Director(s): Adam Kerj
Copywriter(s): Magnus Jakobsson
Art Director(s): Mårten Hedbom/Gustav Egerstedt
Production Company (& City): Mister Krister
Film Director(s): Jens Sjögren
Production Company Producer(s): Cornelia Opitz
5078
NL
 Etcetera NFSG Disability Sports Foundation, "Metro" BRONZE
   
    A girl in a wheelchair confronts the stairwell leading down to ground level from a metro stop. Seemingly resigned, she starts to wheel her chair down the concrete steps. Suddenly, about halfway down, she leaps out of the chair and performs a series of amazing aerial stunts, using the architecture as a frame as she races the tumbling wheelchair down the steps. She soars into the air, landing in the chair just as it arrives at the bottom. The girl is an amputee, but not all disabled people are helpless. This ad was brought to you by the Disabled Sports Foundation.
Copywriter(s): Stan van Zon