Epica Awards

WINNERS 2006

TECHNIQUES

Cat 30 - Publications

TECHNIQUES
4301	GB	LIDA	Taylor Lane, "Studio Pin-Ups"	GOLD



		How do you reach lots of agency creatives when you've got a tiny budget? Put your message on something they stare at all day long: the wall. This makeover of the traditional 'studio pin-up' calendar not only demonstrated Taylor Lane's expertise in typography, it also acted as a perpetual reminder of them throughout 2005 while refreshing itself every month. It was controversial; it provoked comment and created a 25% increase in turnover from existing and new clients.

		Creative Director(s): David Harris
		Copywriter(s): Peter West
		Art Director(s): David Harris
		Photographer(s): N/A
		Illustrator(s): N/A
		Other(s): Typographers: David Harris; Justin Shill; Stuart Addy; Jan Hansen

FINALISTS 2006

TECHNIQUES

Cat 30 - Publications

PRINT
491	PT	Atelier 004	Estoril Sol, "Egoísta" Magazine	BRONZE



		Egoísta magazine is published by the Estoril Sol Group, which owns casinos in Estoril, Lisbon and Póvoa. The 10,000 circulation magazine was first distributed free to opinion formers, but is now on sale in some bookshops. It contains regular contributions from leading Portuguese and international photographers, journalists, artists and novelists. Clara Ferreira Alves made her fiction debut here. Other contributors have included the writers Nick Hornby and Frank Ronan and photographers Sebastião Salgado and Annie Leibovitz. A special edition dedicated to a Portugal’s future included contributions by the Prime Minister, three of his predecessors and two former presidents.

		Creative Director(s): Patrícia Reis
		Art Director(s): Henrique Cayatte, Filipa Gregório, Hugo Neves, Rita Salgueiro, Rodrigo Saias
		Other(s): Francisco Ponciano, Cláudio Garrudo (Producers)


1097	DE	Scholz & Friends Berlin	Meissen Porcelain, "Adults Only Calendar"	BRONZE



		This calendar depicts Meissen porcelain figurines in a surprisingly modern way, making them look as attractive as pin-up girls.

		Creative Director(s): Martin Pross / Raphael Puettmann / Mario Gamper
		Copywriter(s): Stephan Deisenhofer
		Art Director(s): Anje Jager
		Photographer(s): Attila Hartwig c/o Nerger Mao
		Other(s): Account Executive: Joerg Mayer / Michael Schulze


1102	SE	Garbergs reklambyrå	Södra Cell, "Paper Abuse"	BRONZE



		Södra is a Swedish company that manufactures and sells pulp to paper mills throughout Europe. It also offers a range of related services. The purpose of the campaign was to teach clients and customers more about these services. The solution was an interactive Quiz Walk in the company’s own surroundings: the mysterious forests of Småland. Five lucky winners were chosen from the participants to spend a vacation in that very same area.

		Copywriter(s): Stefan Pagréus
		Art Director(s): Malin von Werder, Karin Ahlgren
		Photographer(s): Magnus Magnusson
		Other(s): Final art: Kerstin Engberg, Account executive: Charlotte Lunquist, Account director: Håkan Karlsvärd


1197	DE	Scholz & Friends Hamburg	FC Schalke 04 Supporters Club, "The Fan Calendar"	SILVER



		The objective was to create an annual gift mailing for all members of the FC Schalke 04 Supporters’ Club. The item should also be a cheeky joke at the expense of rival club Dortmund. An entertaining gift was developed reminding all members of the club’s mission: every day of the tear-off calendar represented another goal scored against Dortmund.

		Creative Director(s): Matthias Schmidt, Suze Barrett, Tobias Holland
		Copywriter(s): Dennis Lueck
		Art Director(s): Marcin Baba
		Other(s): Postproduction: Metagate GmbH, Hamburg; Account Executives: Raphael Brinkert, Helke Wieners


1400	CH	walker	Fleurop-Interflora, "Annual Report 2005"	BRONZE



		The Swiss Fleurop-Interflora Annual Report is more than a financial information. It provides the member florists with a detailed annual update on the projects of their marketing headquarter in Zurich. In addition to that it is a visit card of the organisation towards business partners, the media and the Interflora companies around the world. The 2005 Annual Report surprises its readers: On one hand it follows the new corporate Design of Fleurop and therefore strengthens the new brand communication, on the other hand it proves the beauty and powerful ex-pression of flowers – by making flowers the origin of each and every picture and graph in the report.

		Creative Director(s): Pius Walker
		Copywriter(s): Fleurop Management Team, Sabine Manecke
		Art Director(s): Mieke Haase
		Illustrator(s): Martin Müller
		Other(s): Jan-Christoph Prilop, Oliver Griep


3360	AT	section.d design.communication	Parabol AM Art Magazine, "Parabol AM #1"	BRONZE



		Parabol AM (Artmagazine) is an international contemporary art magazine. Each issue is devised by a curator. For the first issue, Daniel Baumann invited artists who work as publicists in addition to their artistic activities. Unlike conventional magazines, Parabol puts the image in the foreground. With the use of white space and the absence of colours in the layout, the design does not interfere with the artists’ works.

		Creative Director(s): Chris Goennawein
		Copywriter(s): Curator of N.1: Daniel Baumann
		Art Director(s): Chris Goennawein