Epica Awards

WINNERS 2006

INTERACTIVE

Cat 32 - Internet Sites A

INTERACTIVE
4929	NL	Euro RSCG 4D	Volvo Cars, "The Hunt"	GOLD





		Sponsoring Disney’s Pirates of the Caribbean: Dead Man’s Chest Volvo organizes a global treasure hunt. A tricked Volvo XC90 was buried: find it and it’s yours. Having picked up a treasure map at your dealership, The Hunt continues online. Hopping from website to website, a 30-day journey across the Seven Seas unfolds. Unravel an old man’s tale on Madeira, match broken china off Africa’s coast, decipher Maya murals on Cozumel and be the first to return in Port Royal harbour. Seven finalists were flown to an island in the Bahamas for the final event: the recovery of the buried car.

		Creative Director(s): Sicco Beerda
		Copywriter(s): Bram de Rooij
		Art Director(s): Martijn Sengers
		Designer(s): Antonio Costa, Feike Kloostra, Edwin Nikkels, Jurgen Nedebock
		Other(s): Sabine Steinhaus, Janette Decaire, Production Company: Framfab

FINALISTS 2006

INTERACTIVE

Cat 32 - Internet Sites A

INTERACTIVE
1274	SE	Forsman & Bodenfors	IKEA Sweden, "Dream Kitchens for Everyone Part 2"	SILVER



		Plan your dream kitchen and organise it the way you want, aided by a couple of virtual hosts.

		Creative Director(s): Interactive Creative Director: Mathias Appelblad/Director: Fredrik Kallinggård
		Copywriter(s): Fredrik Jansson, Anders Hegerfors
		Art Director(s): Andreas Malm, Anders Eklind, Karin Frisell, John Bergdahl
		Designer(s): Mikko Timonen, Nina Andersson, Jerry Wass, Viktor Larsson
		Other(s): Producers: Eva Råberg, Martin Sandberg, Åsa Jansson, Magnus Kennhed/Productions Co: Sammarco, Kokokaka/Account Supervisor: Olle Victorin, Philip Masher/Account Executive: Ewa Edlund, Annika Nygren/Advertiser's Supervisor: Nizze Larsson, Håkan Sandman,


1330	SE	Forsman & Bodenfors	Stadium, "The City is Your Stadium"	SILVER



		Stadium is one of Sweden’s leading sports retail chains. The agency prepared a communication platform called The City Is Your Stadium. As part of the campaign a unique running track was designed for 33 different Swedish cities, with details provided on the campaign site (thecityisyourstadium.com) and supported with signposts in real life. Maps for the 33 tracks were featured alongside tips on suitable clothing for the day's local weather conditions.

		Creative Director(s): Interactive Creative Director: Mathias Appelblad
		Copywriter(s): Rebecka Osvald, Jörgen Gjaerum
		Art Director(s): Andreas Malm, Pål Jespersen, Pål Eneroth
		Photographer(s): Peter Gherke
		Illustrator(s): Designer: Jerry Wass, Mikko Timonen
		Other(s): Account Supervisor: Ann Spennare/Account Executive: Jenny Karlsson/Advertiser's Supervisor: Peter Janefjord, Thomas Jonasson/Web Producer: Martin Sandberg/Original: Factory/Production Company: B-Reel


1337	SE	Forsman & Bodenfors	Volvo Cars Sweden, "S80"	SILVER



		So what happened in Shanghai? The site supports a TV ad documenting the adventures of three architects on their way to a business meeting they absolutely can’t miss. On the web site we get to hear their personal views about what happened, why it did, and what role the new Volvo S80 played.

		Creative Director(s): Interactive Creative Director: Mathias Appelblad
		Copywriter(s): Jacob Nelson
		Art Director(s): Johan Eghammer
		Designer(s): Lars Jansson, Mikko Timonen, Jerry Wass
		Other(s): Agency Producer: Charlotte Most/Account Supervisor: Meta Ågren, Olle Victorin/Account Executive: Cilla Glenberg/Production Co: Acne, Acne Characters, Kokokaka/Advertiser's Supervisor: Bengt Junemo, Björn Jutendahl


2481	DE	Plan.Net Concept	Mini for Employees, "The Secret Mini Laboratory"	BRONZE



		Want to know how the new Mini was really created? The revolutionary new developments for the Mini Revision 56 came from the top secret Mini Lab. Here Mini scientists and engineers just follow their inspiration, however far out it might ever be: rocket power for the engine, chemical fusion for the lights system, an incredibly sophisticated machine to create the interior…discover them all here.

		Creative Director(s): Danusch Mahmoudi
		Copywriter(s): Mick Schneider
		Art Director(s): Felix Wolf
		Designer(s): Paul Schlichter
		Other(s): Manuela Seule, Carola Riss


3501	SE	Foreign	Adidas, "+10 Impossible Team"	BRONZE



		TV commercials featuring two kids named José and Pedro broke down the barrier between reality and fantasy as they selected players for a “fantasy” backyard match – with the real stars showing up to participate in the game. The site elaborated on the idea by allowing football enthusiasts to enter the world of José and Pedro and wander around their magical neighbourhood.

		Creative Director(s): Johan Ronnestam
		Copywriter(s): Jeff Salomonson
		Art Director(s): Jonas Theder
		Photographer(s): Mattias Nygren
		Illustrator(s): Nicola Smani
		Designer(s): Nicola Smanio & Joel Vikström
		Other(s): Account Director: Viktoria Wallner, Project Managers: Sofia Ojde Production Manager: Annika Tersmeden, Flash: Oskar Sundberg, Per Forsberg & Johan Öberg Technical Manager: Måns Haegert Music: Nicola Smanio, Jim Noir, Zillertaler Schürzenjäger


4357	DE	argonauten G2 GmbH	Sprite/Sprite Zero, "Relaunch of Sprite.de"	BRONZE



		For a relaunch of the Sprite brand, the aim was to create an authentic link between the soft drinks Sprite and Sprite Zero and the urban lifestyle, via basketball. This was partially achieved through a TV spot. The site continued the theme with a virtual city and four street artists who provided personal insights into street trends. In the Sprite Street Battle, members of the young target group submitted their own personal street skills for judgment by the audience.

		Creative Director(s): Sven Kuester (Executive Creative Director). Monika Ebert (Creative Director Concept)
		Art Director(s): Frank Müller (Senior Art Director)
		Other(s): Gudrun Kramer (Managing Director), Tobias Kuehnen (Account Manager), Florian Mlodzik (Technical Manager)


4865	NL	Euro RSCG 4D	Volvo C70, "Feel Volvo C70"	SILVER



		The online Volvo C70 guidebook is a journey in itself. Each virtual page offers a new surprise and an entertaining way to discover the car. The pages misbehave; the content breaks the boundaries of the physical book. Watch extracts from the TV ad; meet animated crash test dummies; read the floating poetry…experience a brand campaign on a whole new level.

		Creative Director(s): Sicco Beerda
		Copywriter(s): Daniel Lutz
		Art Director(s): Chris Pacetti
		Designer(s): Feike Kloostra, Roland Lamers
		Other(s): Janette Decaire, Sander Volten, Noora Repo, Production Company: Framfab


5291	DE	MRM Worldwide	Opel Corsa, "thecmons.com"	BRONZE



		The European website for the new Opel Corsa featured the C.M.O.N.S. – a colourful and enigmatic rock group. In fact they are five friends who just happen to be made of fabric and are taking their love of street art to the urban canvas of Barcelona. Fans of the band could find numerous interactive features on the official website. They could download free ringtones, wallpapers and screensavers for their cell phones, order a C’MON! newsletter or choose from a selection of stylish fan gear.

		Creative Director(s): Christoph Mayer
		Copywriter(s): Stefan Kursawe, Philipp Franz, Alex Miller
		Art Director(s): Martin Biela, Roger Knöhr, Cerstin Scheuten, Al Dhanab, Philipp Karger
		Other(s): Production Co.: SaasFee, Frankfurt (Renderings, Animations)


5839	SE	Lowe Brindfors	Saab 9-5, "Animal Vision"	SILVER



		It’s winter. It’s freezing. It’s the middle of the night. You are alone in a dense forest somewhere in Sweden. Except that you are not alone. You are surrounded by wild animals, including one extremely exotic creature: the new Saab 9-5. By clicking on the eyes of the animals, visitors to the site could switch between different perspectives. Then they could prowl around the car. How they approached it depended on the animal they had become.

		Creative Director(s): Magnus Wretblad
		Copywriter(s): Stephen Whitlock - Open Communication
		Art Director(s): Tim Scheibel
		Other(s): Account Director: Nils Lindhe, Account Manager: Johanna Hibbs, Production Manager: Caroline Déas-Ehrnvall / Anna Kjellmark, Motion Design: Daniel Isaksson, Supporting art director: Johan Tesch, Film production company: Zermatt


5871	DE	Berger Baader Hermes digital	Lamy, "Write it with Lamy"	SILVER



		The website was created for Germany’s leading manufacturer of writing instruments and was aimed at young people between the ages of 14 and 19. The strategy was to forge links between young people and introduce them to the Lamy brand. A variety of themed areas addressed issues likely to interest youngsters: falling in love, future careers, games, communicating with others. The overall interactive theme tied in directly with the “Write it with Lamy” claim, created specially for a younger audience.

		Creative Director(s): Markus Beige, Joerg Janda
		Copywriter(s): Tim Sobczak
		Art Director(s): Markus Beige
		Designer(s): Markus Gimenez


6483	FR	Publicis Net	Wonderbra, "Experience Wonder You"	SILVER



		Wonderbra wanted to break the classic communication codes used by lingerie. Print ads showed the effect provoked by the product and not a model wearing it. The brand asked Publicis Net to take the idea online. Visitors were given a first-person view of the “Wow!” effect. With film production company Partizan, the agency produced short web movies capturing the “Wow!” effect in real life situations. Helped by media coverage and bloggers, the website attracted more than 200,000 unique visitors in the first month after its launch.

		Creative Director(s): Philippe Simonet, Nathalie Huni
		Copywriter(s): Grégory Papin, Barbara Soumet-Leman
		Art Director(s): Marc Guillaumin
		Other(s): Arthur Trarieux Lumiere