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GEOGRAPHICAL FOCUS 2024

Mark Tungate 2025-01-15
GEOGRAPHICAL FOCUS 2024#1


Here’s our close-up look at which agencies came on top in their respective countries and regions at  the 2024 awards.

Germany was the star of the show at the 2024 Epica Awards. Jung von Matt was named Independent Agency of the Year, while Serviceplan was Agency of the Year. Germany was also top in the country rankings with 100 awarded projects including 4 Grand Prix, 23 Golds and 40 Silvers. The next most-awarded country was Canada with 48 awarded projects including 6 Golds and 14 Silvers. Completing the top five were the United Kingdom, France and the United States.


SEE THE FULL 2024 RESULTS


GLOBAL INSIGHTS


NETWORK OF THE YEAR


VML
with three Grand Prix, ten Golds, 11 Silvers and 11 Bronzes

Top networks:
1. VML
2. Serviceplan
3. Innocean

AGENCY OF THE YEAR


Serviceplan Germany
with one Grand Prix, six Golds, ten Silvers and six Bronzes

Top agencies:
1. Serviceplan Germany
2. Innocean Berlin
3. Scholz & Friends Berlin

INDEPENDENT AGENCY OF THE YEAR


Jung von Matt Hamburg
with one Grand Prix, six Golds, six Silvers and eight Bronzes

Top agencies:
1. Jung von Matt Hamburg
2. Rethink
3. Try


MOST AWARDED ENTRANTS BY REGION


UNITED STATES


BBDO New York
with one Grand Prix, three Golds and three Silvers

Top winners:
1. BBDO New York
2. RPA
3. Dentsu Creative


"Museum Worthy" by BBDO New York

UNITED KINGDOM


VML UK
with one Grand Prix, three Golds, two Silvers and four Bronzes

Top winners:
1. VML UK
2. Mother London
3. McCann London


CANADA


Rethink
with four Golds, four Silvers and five Bronzes

Top winners:
1. Rethink
2. Dentsu Creative Canada
3. Leo Burnett Toronto



FRANCE


BETC
with two Golds, two Silvers and one Bronze

Top winners:
1. BETC
2. Australie
3. SOLDATS FILMS


"Super" by BETC

GERMANY


Serviceplan Germany
with one Grand Prix, six Golds, ten Silvers and six Bronzes

Top winners:
1. Serviceplan Germany
2. Jung von Matt Hamburg
3. Innocean Berlin


"Animal Alerts" by Serviceplan Germany

NETHERLANDS


DDB Amsterdam
with two Silvers and one Bronze

Top winners:
1. DDB Amsterdam
2. Wieden+Kennedy Amsterdam
3. DOGSTUDIO/DEPT®


ITALY


Landor
with a Grand Prix and one Gold

Top winners:
1. Landor
2. Serviceplan Group Italia
3. Leo Burnett Milan


SCANDINAVIA


TRY
with one Gold, four Silvers and three Bronzes

Top winners:
1. TRY
2. Morgenstern AS
3. Prime Weber Shandwick


MIDDLE EAST


CONCEPT Istanbul
with two Silvers

Top winners:
1. CONCEPT Istanbul
2. Saudi Arabia
3. VML


EASTERN EUROPE


MMS Communications Hungary
with one Gold

Top winners:
1. MMS Communications Hungary
2. DDB Kft.
3. McCann Kyiv | Saatchi & Saatchi Ukraine


"Gen Z-ear" by MMS Communications Hungary

CENTRAL ASIA


GForce/Grey
with one Grand Prix, one Gold, one Silver and one Bronze

Top winners:
1. GForce/Grey
2. TIDAM
3. FCB Artgroup Almaty


"Gen Z-ear" by GForce/Grey

ASIA PACIFIC


VML Singapore
with two Golds, four Silvers and one Bronze

Top winners:
1. VML Singapore
2. Dentsu Japan
3. CJ WORX


"In Her Name" by VML Singapore

LATIN AMERICA


Made (Brazil) | Mercado Mccann (Argentina)
tied with one Gold each

Top winners:
1. Made (Brazil) | Mercado Mccann (Argentina)
2. Joystick, FIFCO (Costa Rica)
3. Orson Costa Rica


"Real Horror" by Made (Brazil)


"Hotel La Argentina" by Mercado Mccann


SEE THE FULL 2024 RESULTS




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